Tom’s of Maine has been a staple in the natural toothpaste space for decades — but for many families today, “natural” isn’t enough. From hidden additives to inconsistent ingredient sourcing, some shoppers are now looking for brands that go further: truly clean, truly simple, and truly effective. That’s why we’ve rounded up the best Tom’s of Maine alternatives in 2025, including our favorite from Real Skin Care.
Quick Look at the Best Tom’s of Maine Alternatives
- Real Skin Care Toothpaste – Organic, coconut-based and safe for the whole family
- Boka Ela Mint Toothpaste – Fluoride alternative with a sleek vibe
- Hello Sensitivity Relief – Popular but slightly sweetened fluoride-free option
- Risewell Kids & Adults Toothpaste – Hydroxyapatite-based with dentist support
- Dr. Bronner’s All-One Toothpaste – Organic ingredients with a thin texture
- David’s Natural Toothpaste – Premium whitening and sustainable packaging
1. Real Skin Care Coconut Oil Toothpaste – Clean and Gentle for All Ages
Real Skin Care’s Coconut Oil Toothpaste is the perfect solution for those seeking a toothpaste that’s actually natural — not just labeled that way. It features organic coconut oil, purified spring water, baking soda, and a light touch of peppermint. That’s it. No synthetic sweeteners, no SLS, no parabens, and no harsh preservatives. It’s handmade in the USA and safe for even the most sensitive mouths, including kids.
What sets this formula apart is how gentle and effective it is. The coconut oil naturally helps fight bacteria, while the clean ingredients help maintain a healthy pH in the mouth. And because it’s fluoride-free and alcohol-free, it’s safe for daily use without over-drying or irritation.
Shop Real Skin Care’s Organic Coconut Oil Toothpaste
2. Boka Ela Mint Toothpaste – Sleek, Subtle, and Trendy
Boka’s Ela Mint toothpaste is a top pick among fans of fluoride alternatives. Its star ingredient is nano-hydroxyapatite, a remineralizing agent used in Japan that strengthens enamel. It’s sleekly packaged, pleasantly minty, and free from SLS and parabens — though it does contain glycerin and essential oils, which some purists avoid.
3. Hello Sensitivity Relief – Friendly and Widely Available
Hello’s fluoride-free option for sensitivity is a more affordable and easy-to-find choice. It skips SLS and artificial dyes but includes stevia and erythritol for sweetness. While it’s popular in stores, those looking for the cleanest label possible may want to read the ingredients closely.
4. Risewell Toothpaste – Backed by Dentists, Loved by Parents
Risewell uses hydroxyapatite as its enamel-supporting star. It’s free of fluoride, SLS, and harsh foaming agents. Its kid-friendly and adult formulas are gentle yet effective. The price point is higher, and the ingredients more complex than Real Skin Care’s minimalist approach, but the clinical validation makes it appealing to many health-conscious buyers.
5. Dr. Bronner’s All-One Toothpaste – Organic and Herbal
This USDA-certified organic toothpaste uses aloe, coconut oil, silica, and organic essential oils. It’s very low-foam and has a thin texture, which some users love and others need time to get used to. Like Tom’s, it's long-established, but with even more attention to organic sourcing.
6. David’s Natural Toothpaste – Modern and Eco-Friendly
David’s has grown in popularity for its chic aluminum tube and sustainable mission. It’s SLS-free, fluoride-free, and features a robust peppermint flavor. Some find it a bit strong and slightly sweetened with xylitol and stevia — so it’s not the most minimalist, but still a good choice if whitening is a priority.
Why Look for a Tom’s of Maine Alternative?
While Tom’s of Maine offers some cleaner formulas, not all of them are free of SLS, carrageenan, or synthetic flavorings. As consumers become more label-conscious, they’re realizing that not all “natural” brands meet their expectations for transparency and safety. If you want a toothpaste that’s truly clean, gentle, and crafted with purpose, Real Skin Care’s formula is a refreshing change.